Inspired by a state of mind, the nuyu premise is simple: to connect women by empowering them to wear their passion, boldly or discreetly. nuyu embraces individuality with our affinity-fueled lifestyle. Passion is the very soul of our DNA. Our vision is to create designs that combine revered logos and iconic emblems with an athleisure flair. Our collections honor women and their unique spirit. Our guiding design principles include high function, accessibility and playful fashion.